Finance and treasury - BDC Viewpoints study, December 2011 : market intelligence (marketing) at BDC.: CC143-19/2011E-PDF

"Overall, most entrepreneurs have a business plan, a marketing plan, and forecasts and budgets. Most of these documents are limited to a short-term view and contain mostly realistic projections"--p. 2

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.833148&sl=0

Publication information
Department/Agency Business Development Bank of Canada.
Title Finance and treasury - BDC Viewpoints study, December 2011 : market intelligence (marketing) at BDC.
Variant title Finance and Treasury ViewPoints survey – December 2011
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Finance et trésorerie - étude Points de vue de BDC, décembre 2011 : intelligence de marchés (Marketing) à BDC.
Publishing information [Montreal] : Business Development Bank of Canada, 2011.
Description 49 p. : figs.
Catalogue number
  • CC143-19/2011E-PDF
Subject terms Entrepreneurs
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