Behavioural insights project : increasing recruitment of women into the Canadian Armed Forces / Innovation Hub, Privy Council Office. : CP22-173/2017E-PDF
"In November 2015, the Canadian Armed Forces (CAF) approached the Privy Council Office’s Innovation Hub (the Hub) for consultation on how to increase the number of women in the CAF. The Chief of the Defence Staff has set a target to increase the percentage of women in the CAF from the current 15 % to at least 25.1 % by 2026. A research project was designed by the Hub to support this important goal using behavioural insights (BI), a multidisciplinary approach that applies knowledge and tools from the behavioural sciences, including behavioural economics, psychology, and social marketing, to encourage positive changes in behaviour"--Executive summary, p. 3.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.866872&sl=1
| Ministère/Organisme | Canada. Privy Council Office. |
|---|---|
| Titre | Behavioural insights project : increasing recruitment of women into the Canadian Armed Forces / Innovation Hub, Privy Council Office. |
| Variante du titre | Increasing recruitment of women into the Canadian Armed Forces |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Issued also in French under title: Projet d’introspection comportementale: recruter davantage de femmes dans les forces armées canadiennes. Cover title. Issued also in HTML format. |
| Information sur la publication | [Ottawa] : Government of Canada, [2017] |
| Description | 10 p. : col. photogr. |
| Numéro de catalogue |
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| Descripteurs | Women Armed forces |