Marketing research expenditures : a descriptive model / by Blair Little and Robert G. Cooper, School of Business Administration, University of Western Ontario. : C54-1/26-1973E-PDF
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.878352&sl=1
| Ministère/Organisme | Canada. Industry, Trade and Commerce. Office of Science and Technology. |
|---|---|
| Titre | Marketing research expenditures : a descriptive model / by Blair Little and Robert G. Cooper, School of Business Administration, University of Western Ontario. |
| Titre de la série | University grant program research report = Rapport de recherche sur le programme de subventions aux universités |
| Type de publication | Série - Voir l'enregistrement principal |
| Langue | [Anglais] |
| Format | Électronique |
| Document électronique | |
| Note(s) | "November, 1973." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. Issued also in print format. |
| Information sur la publication | Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1973. |
| Auteur / Contributeur | Little, Blair, 1931- author. Cooper, Robert G., 1943- author. |
| Description | 1 online resource (22 pages, 1 unnumbered page, 3 pages). |
| Numéro de catalogue |
|
| Descripteurs | Product development Marketing Models |