Business development initiatives of multinational subsidiaries in Canada / by Julian Birkinshaw.: C21-23/2
This process of identifying an opportunity, putting together a proposal and convincing parent company management to award the mandate is referred to here as a subsidiary initiative. An initiative is defined here as a business development activity that is actively pursued by subsidiary managers, with the intention of developing international responsibilities for the subsidiary.--Executive summary
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| Title | Business development initiatives of multinational subsidiaries in Canada / by Julian Birkinshaw. |
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| Publication type | Monograph - View Master Record |
| Language | Bilingual-[English | French] |
| Format | Physical text |
| Other formats | Digital text-[French], Digital text-[English] |
| Parallel description | [French] |
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| Binding | Softcover |
| Description | English text, iv, 59p. : figs., graphs, references, tables ; 23 cm. |
| ISBN | 0-662-61598-0 |
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