Changing transportation behaviours : a social marketing planning guide / [by] Jay Kassirer, François Lagarde.: T22-196/2010E
Helps transportation planners, TDM specialists, and program managers influence transportation choices. It has been designed to help practitioners focus on practical first steps and explore additional social marketing considerations. The guide breaks planning into eight steps and includes worksheets to walk you through each step.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.652107&sl=0
| Department/Agency |
|
|---|---|
| Title | Changing transportation behaviours : a social marketing planning guide / [by] Jay Kassirer, François Lagarde. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Physical text |
| Other formats | Digital text-[English] |
| Publishing information |
|
| Binding | Spiral binding |
| Description | 81p. : glossary, references, photographs ; 28 cm. |
| ISBN | 978-1-100-17233-0 |
| Catalogue number |
|
| Departmental catalogue number | TP 15092E |
| Subject terms |
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