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Making a difference : the impact of the Health Promotion Directorate's social marketing campaigns (1987-1991)H14-57/1991E-PDF

“The Department of National Health and Welfare currently implements four health promotion social marketing campaigns. This report concerns three of these campaigns, each of which is part of a comprehensive national program: "Really Me/Drogues, pas besoin!" (Canada’s Drug Strategy); "Play It Smart/Moi, J’ai toute ma tête!" (National Program on Impaired Driving); and "Break Free/Fumer, c’est fini!" (National Strategy to Reduce Tobacco Use).”—Executive Summary, Page i of viii.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.694256&sl=0

Publication information
Department/Agency
  • Canada. National Health and Welfare.
TitleMaking a difference : the impact of the Health Promotion Directorate's social marketing campaigns (1987-1991)
Publication typeMonograph
Language[English]
Other language editions[French]
Later editionMaking a difference II :
FormatDigital text
Electronic document
Note(s)
  • For a revised edition, please see H14-57/1992E-PDF.
Publishing information
  • Ottawa - Ontario : National Health and Welfare [1991].
Description82p.fig., graphs, illus., tables
Catalogue number
  • H14-57/1991E-PDF
Edition
  • [First edition]
Subject terms
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