00000nam 2200000za 4500 9.866872 CaOODSP 20221107162149 cr ||||||||||| 190116s2017 onco o f000 0 eng d CaOODSP eng n-cn--- CP22-173/2017E-PDF Behavioural insights project [electronic resource] : increasing recruitment of women into the Canadian Armed Forces / Innovation Hub, Privy Council Office. Increasing recruitment of women into the Canadian Armed Forces [Ottawa] : Government of Canada, [2017] 10 p. : col. photogr. Issued also in French under title: Projet d’introspection comportementale: recruter davantage de femmes dans les forces armées canadiennes. Cover title. Issued also in HTML format. "In November 2015, the Canadian Armed Forces (CAF) approached the Privy Council Office’s Innovation Hub (the Hub) for consultation on how to increase the number of women in the CAF. The Chief of the Defence Staff has set a target to increase the percentage of women in the CAF from the current 15 % to at least 25.1 % by 2026. A research project was designed by the Hub to support this important goal using behavioural insights (BI), a multidisciplinary approach that applies knowledge and tools from the behavioural sciences, including behavioural economics, psychology, and social marketing, to encourage positive changes in behaviour"--Executive summary, p. 3. gccst Women gccst Armed forces Canada. Privy Council Office. Projet d’introspection comportementale (CaOODSP)9.867158 PDF 3.45 MB https://publications.gc.ca/collections/collection_2019/bcp-pco/CP22-173-2017-eng.pdf HTML N/A https://www.canada.ca/en/innovation-hub/services/reports-resources/increasing-recruitment-women-canadian-armed-forces-june-2017.html