00000nam 2200000zi 4500 9.893225 CaOODSP 20230601074020 m o d f cr |n||||||||| 201104e197902##onc|||| ob f00| 0|eng d CaOODSP eng rda CaOODSP n-cn--- RG31-71/1979E-PDF Vertinsky, I., author. Overview topic paper on mass media energy conservation communications policies / by Patricia and Ilan Vertinsky. [Ottawa] : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, February 1979. 1 online resource (1 volume (various pagings)) text txt rdacontent computer c rdamedia online resource cr rdacarrier Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "This paper intends to examine the mass media as an instrument of energy policy in order to identify and analyse alternative information strategies which may prove promising in effecting: 1) gains in factual knowledge about energy conservation; and 2) attitude and lifestyle change, under normal and crisis conditions"--Introduction, page 8. Advertising Canada. Consumer education Canada. Energy conservation Canada. Mass media Social aspects Canada. Publicité Canada. Consommateurs Éducation Canada. Économies d'énergie Canada. Médias Aspect social Canada. Canada. Consumer and Corporate Affairs Canada, issuing body. PDF 1.29 MB https://publications.gc.ca/collections/collection_2023/isde-ised/RG31-71-1979-eng.pdf