00000nam 2200000zi 4500 9.927026 CaOODSP 20240722132947 m o d f cr bn||||||||| 230907t20232023onc o f00| 0 eng d 9780660678436 CaOODSP eng rda CaOODSP n-cn--- y2y2 Ci4-248/2023E-PDF Inclusive communities campaign creative testing & advertising campaign evaluation tool (ACET) : final report. Ottawa ON : Immigration, Refugees and Citizenship Canada = Immigration, Réfugiés et Citoyenneté Canada, 2023. ©2023 1 online resource (23 pages) + executive summary (9 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "Supplier Name: Leger Marketing Inc." "Contract Number: B8815-23-0100." "Registration Number: POR 026-22." "Delivery Date: 2023-03-29." Issued also in French under title: Évaluation des exécutions publicitaires de la campagne communautés inclusives & outil d’évaluation de campagnes publicitaires (OECP) : rapport final. "The Inclusive Communities campaign first launched in 2020-21. This year’s advertising campaign aimed to encourage Canadians to engage with immigrants, understand their contributions to the Canadian economy and local communities and get involved in welcoming newcomers into their communities for everyone’s benefit ... By being inclusive, communities can help newcomers (immigrants and refugees) feel welcomed. Demonstrating the benefits of immigration at the local, community level, dispelling common myths about immigration and refugees, and promoting positive engagement between Canadians and newcomers is vital to ensuring that newcomers are welcomed, and communities are inclusive"--Executive summary, page 4. Immigrants Canada Public opinion. Refugees Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada Emigration and immigration Public opinion. Canada. Immigration, Refugees and Citizenship Canada, issuing body. Léger Marketing, consultant. Évaluation des exécutions publicitaires de la campagne communautés inclusives & outil d’évaluation de campagnes publicitaires (OECP) : (CaOODSP)9.927025 Inclusive Communities advertising campaign evaluation tool (ACET) : (CaOODSP)9.935961 PDF 1.19 MB https://publications.gc.ca/collections/collection_2023/ircc/Ci4-248-2023-eng.pdf Final report PDF 882 KB https://publications.gc.ca/collections/collection_2023/ircc/Ci4-248-2023-1-eng.pdf Executive Summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/immigration_refugees/2023/026-22-e/026-22_Final_report_EN.html Final report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/immigration_refugees/2023/026-22-e/summary/026-22_Executive_Summary_EN.html Executive Summary