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Post-evaluation of stigma and opioid harm reduction advertising campaign (ACET) : methodological report / prepared for Health Canada.: H14-579/2024E-PDF

"In an effort to target and create messaging that resonates with men in physically demanding jobs, a creative concept with a visual identity has been developed as part of Health Canada's multi-year marketing campaign to address the growing opioid overdose crisis"--Page 1.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.933855&sl=0

Publication information
Department/Agency
  • Canada. Health Canada, issuing body.
  • Ipsos (Firm). Public Affairs, consultant.
TitlePost-evaluation of stigma and opioid harm reduction advertising campaign (ACET) : methodological report / prepared for Health Canada.
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • "March 2024."
  • "Supplier name: Ipsos Public Affairs."
  • "Contract Number: CW2338465."
  • "Registration number: POR 090-23."
  • Issued also in French under title: Évaluation post-campagne de la campagne publicitaire sur la réduction de la stigmatisation et des méfaits liés aux opioïdes (OECP) : rapport méthodologique.
Publishing information
  • Ottawa, ON : Health Canada = Santé Canada, 2024.
  • ©2024
Description1 online resource (34 pages) : illustrations + 1 executive summary (3 pages)
ISBN9780660702445
Catalogue number
  • H14-579/2024E-PDF
Subject terms
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