00000nam 2200000zi 4500 9.936929 CaOODSP 20240417093906 m o d f cr cn||||||||| 240417t20182012bcco o f000 0 eng d CaOODSP eng rda CaOODSP n-cn-yk Iu87-1/2-2012E-PDF Tourism Yukon : using EQ to drive department-wide, research-based decision making. Using EQ to drive department-wide, research-based decision making [Vancouver] : Canadian Tourism Commission, [2018] ©2012 1 online resource (11 pages) : photographs. text txt rdacontent computer c rdamedia online resource cr rdacarrier EQ up close: case study series Cover title. Issued also in French under title: Tourism Yukon : utiliser le Quotient explorateur pour favoriser la prise de décisions fondées sur la recherche à l'échelle d'un ministère. "Tourism Yukon is in the start up phase with EQ. They have done some initial work with consumer campaigns conducted in Australia, and in assessing potential within Canadian markets; however their primary focus thus far has been on increasing understanding of EQ and its applications among internal stakeholders. The initial exercise has been to integrate EQ with their other research and to test a few campaigns to establish a foundation for business decisions relating to the full spectrum of the department's activities"--Case summary, page 2. Tourism Yukon Marketing Case studies. Marketing research Yukon Case studies. Case studies lcgft Canadian Tourism Commission, issuing body. Tourism Yukon : (CaOODSP)9.936936 EQ up close: case study series. (CaOODSP)9.932590 PDF 745 KB https://publications.gc.ca/collections/collection_2024/dc/Iu87-1-2-2012-eng.pdf