National skilled trades advertising campaign - 2024-2025 creative testing and 2025-2026 evaluation : final report / prepared for Employment and Social Development Canada.: Em4-28/1-2025E-PDF
"Earnscliffe Strategy Group (Earnscliffe) is pleased to present this report to Employment and Social Development Canada (ESDC) summarizing the results of qualitative and quantitative research conducted to test creative materials for the 2024-2025 National Skilled Trades Campaign and evaluate the 2025-2026 Campaign. The qualitative phase was conducted to pre-test creative materials while the quantitative phases were conducted pre- and post- campaign using the Advertising Campaign Evaluation Tool (ACET) issued by the Communications and Consultations Secretariat of the Privy Council Office (PCO) and additional campaign-specific questions developed in consultation with ESDC"--Executive summary, page 1.
Permanent link to this Catalogue record:
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| Title | National skilled trades advertising campaign - 2024-2025 creative testing and 2025-2026 evaluation : final report / prepared for Employment and Social Development Canada. |
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| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Earlier edition | 2022-2023 national skilled trades advertising campaign - creative testing and evaluation : |
| Format | Digital text |
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| Description | 1 online resource (114 pages) : illustrations, photographs |
| ISBN | 9780660747408 |
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