<?xml version="1.0" encoding="UTF-8"?><marc:collection xmlns:marc="http://www.loc.gov/MARC21/slim">
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    <marc:controlfield tag="001">9.893693</marc:controlfield>
    <marc:controlfield tag="003">CaOODSP</marc:controlfield>
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      <marc:subfield code="a">9780660366890</marc:subfield>
      <marc:subfield code="q">(Final report)</marc:subfield>
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      <marc:subfield code="a">9780660366906</marc:subfield>
      <marc:subfield code="q">(Summary)</marc:subfield>
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      <marc:subfield code="a">CaOODSP</marc:subfield>
      <marc:subfield code="b">eng</marc:subfield>
      <marc:subfield code="e">rda</marc:subfield>
      <marc:subfield code="c">CaOODSP</marc:subfield>
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      <marc:subfield code="a">n-cn---</marc:subfield>
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      <marc:subfield code="a">A72-151/1-2020E-PDF</marc:subfield>
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      <marc:subfield code="a">A72-151/2-2020E-PDF</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="245" ind1="0" ind2="0">
      <marc:subfield code="a">2020 Buy Canadian Promotion Campaign baseline survey : </marc:subfield>
      <marc:subfield code="b">final report / </marc:subfield>
      <marc:subfield code="c">prepared for Agriculture and Agri-Food Canada.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">Ottawa, ON : </marc:subfield>
      <marc:subfield code="b">Agriculture and Agri-Food Canada, </marc:subfield>
      <marc:subfield code="c">2020.</marc:subfield>
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    <marc:datafield tag="264" ind1=" " ind2="4">
      <marc:subfield code="c">©2020</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="300" ind1=" " ind2=" ">
      <marc:subfield code="a">1 online resource (55 pages) : </marc:subfield>
      <marc:subfield code="b">graphs + </marc:subfield>
      <marc:subfield code="e">1 summary (5 pages)</marc:subfield>
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    <marc:datafield tag="336" ind1=" " ind2=" ">
      <marc:subfield code="a">text</marc:subfield>
      <marc:subfield code="b">txt</marc:subfield>
      <marc:subfield code="2">rdacontent</marc:subfield>
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    <marc:datafield tag="337" ind1=" " ind2=" ">
      <marc:subfield code="a">computer</marc:subfield>
      <marc:subfield code="b">c</marc:subfield>
      <marc:subfield code="2">rdamedia</marc:subfield>
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    <marc:datafield tag="338" ind1=" " ind2=" ">
      <marc:subfield code="a">online resource</marc:subfield>
      <marc:subfield code="b">cr</marc:subfield>
      <marc:subfield code="2">rdacarrier</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">Issued also in HTML format.</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"September 2020."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Supplier name: Earnscliffe Strategy Group."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Contract number: 01B68-200828/001/CY."</marc:subfield>
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      <marc:subfield code="a">"Registration number: POR 065-19."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">Issued also in French under title: Sondage de référence de la Campagne de promotion de l’achat de produits canadiens 2020 : rapport final.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="520" ind1=" " ind2=" ">
      <marc:subfield code="a">"The 2019 Budget committed an investment of $25 million over five years for Agriculture and Agri-Food Canada (AAFC) to develop a national consumer focused campaign to better connect Canadians with and instill pride in, Canada’s food system, its agriculture, food and seafood products. Also known as the Buy Canadian Promotion Campaign, the initiative was presented to the Treasury Board and included a tracking study which would monitor the effectiveness of the campaign, and to provide a better understanding of consumer preferences and reactions to the food sector. The objectives of the research were to collect insights to be used to shape the initiative, as well as collect baseline data that would help establish benchmarks in order to track potential changes over the duration of the campaign"--Summary, page 2.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="650" ind1=" " ind2="0">
      <marc:subfield code="a">Local foods</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="650" ind1=" " ind2="0">
      <marc:subfield code="a">Advertising</marc:subfield>
      <marc:subfield code="x">Food</marc:subfield>
      <marc:subfield code="x">Government policy</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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    <marc:datafield tag="650" ind1=" " ind2="0">
      <marc:subfield code="a">Public opinion</marc:subfield>
      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
      <marc:subfield code="b">Agriculture and Agri-Food Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Earnscliffe Strategy Group, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="t">Sondage de référence de la Campagne de promotion de l’achat de produits canadiens 2020 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.893697</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">3.63 MB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2021/aac-aafc/A72-151-1-2020-eng.pdf</marc:subfield>
      <marc:subfield code="z">Final report</marc:subfield>
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    <marc:datafield tag="856" ind1="4" ind2="0">
      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">213 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2021/aac-aafc/A72-151-2-2020-eng.pdf</marc:subfield>
      <marc:subfield code="z">Summary</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/agriculture_agri-food/2021/065-19-e/065-19-report.html</marc:subfield>
      <marc:subfield code="z">Final report</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/agriculture_agri-food/2021/065-19-e/summary/065-19-summary.html</marc:subfield>
      <marc:subfield code="z">Summary</marc:subfield>
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      <marc:subfield code="a">13051E</marc:subfield>
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      <marc:subfield code="a">13052E</marc:subfield>
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