00000nam 2200000zi 4500 9.936949 CaOODSP 20240417112915 m o d f cr cn||||||||| 240417t20182012bcco o f000 0 eng d CaOODSP eng rda CaOODSP n-cn-ab Iu87-1/3-2012E-PDF Travel Alberta and EQ : increasing focus and alignment to drive return on investment. Increasing focus and alignment to drive return on investment [Vancouver] : Canadian Tourism Commission, [2018] ©2012 1 online resource (12 pages) : photographs. text txt rdacontent computer c rdamedia online resource cr rdacarrier EQ up close: case study series Cover title. Issued also in French under title: Travel Alberta et le QE : une utilisation plus efficace des ressources de marketing pour accroître le rendement du capital investi. "In 2009, Travel Alberta (TA) invested in an Explorer Quotient or EQ license. In three short years, the organization has adopted EQ and introduced a vibrant new brand - changes that are ambitious and exhilarating. Together these elements have fundamentally changed the direction of the agency and Alberta's potential for success as an authentic and exciting tourism destination. As result of its investment in EQ, TA has seen three key results: 1) Improved alignment with its stakeholders and the CTC, (2) Improved organizational and marketing efficiency and (3) Validation of its brand and marketing decisions"--Case summary, page 2. Tourism Alberta Marketing Case studies. Marketing research Alberta Case studies. Case studies lcgft Canadian Tourism Commission, issuing body. Travel Alberta et le QE : (CaOODSP)9.936958 EQ up close: case study series. (CaOODSP)9.932590 PDF 790 KB https://publications.gc.ca/collections/collection_2024/dc/Iu87-1-3-2012-eng.pdf