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      <marc:subfield code="a">Travel Manitoba : </marc:subfield>
      <marc:subfield code="b">an EQ journey begins a lightning rod, a Sherpa, and leadership.</marc:subfield>
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      <marc:subfield code="a">EQ journey begins a lightning rod, a Sherpa, and leadership</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Voyage Manitoba : s'engager sur la voie du Quotient explorateur un flambeau, un guide, du leadership.</marc:subfield>
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      <marc:subfield code="a">"As a new licensee, in 2012 Travel Manitoba took its first steps on the path towards selecting its target EQ types, aligning the organization and industry stakeholders behind their investment in EQ, and planning the development of a refreshed, awe-inspiring brand with a view to creating new tourism experiences and marketing strategies that will drive future economic benefits for the province"--Case summary, page 2.</marc:subfield>
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      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2024/dc/Iu87-1-4-2012-eng.pdf</marc:subfield>
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