00000nam 2200000zi 4500 9.940090 CaOODSP 20241114131733 m o d f cr cn||||||||| 240703t20242024onc ob f000 0 eng d 9780660726212 CaOODSP eng rda CaOODSP n-cn--- Rv4-137/1-2024E-PDF 2023-2024 CRA Benefits and Credits Campaign : Advertising Campaign Evaluation Tool (ACET) : methodological report / prepared for Canadian Revenue Agency (CRA). Ottawa, Ontario : Canada Revenue Agency = Agence du revenu du Canada, May 2024. ©2024 1 online resource (18 pages) + 1 summary (7 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "Supplier name: Ipsos." "Contract number: CW2230192." "Delivery date: May 24th, 2024." "Registration number: POR 143-23." Issued also in French under title: Campagne publicitaire sur les prestations et les crédits de l’Agence de 2023-2024 : Outil d’évaluation des campagnes publicitaires (OECP) : rapport méthodologique. Includes bibliographical references. "Advertising campaign evaluations assist in determining the effectiveness of the selected advertising campaigns by measuring (and comparing) awareness of the subject matter with the audiences. The results will be used to evaluate the effectiveness of the Benefits and Credits advertising campaign with the target audience. The results will also help assess whether the ads were compelling / caught the audiences' attention, and whether the campaign raised awareness of the benefits and credits being promoted. Finally, the evaluation will assist the CRA in improving or modifying future ad campaigns"--Objectives, page 2. Tax credits Canada Public opinion. Tax returns Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada Revenue Agency, issuing body. Ipsos (Firm), consultant. Campagne publicitaire sur les prestations et les crédits de l’Agence de 2023-2024 : (CaOODSP)9.940089 PDF 440 KB https://publications.gc.ca/collections/collection_2024/arc-cra/Rv4-137-1-2024-eng.pdf Methodological report PDF 347 KB https://publications.gc.ca/collections/collection_2024/arc-cra/Rv4-137-1-2024-1-eng.pdf Executive summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2024/143-23-e/143-23-report.html Methodological report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2024/143-23-e/summary/143-23-summary.html Executive summary