00000cam 2200000zi 4500 9.945802 CaOODSP 20261001090204 m o d f cr cn||||||||| 241202e20260716qucao o f000 0 eng d 9780660747408 CaOODSP eng rda CaOODSP n-cn--- Em4-28/1-2025E-PDF Earnscliffe Strategy Group. consultant. National skilled trades advertising campaign - 2024-2025 creative testing and 2025-2026 evaluation : final report / prepared for Employment and Social Development Canada. ESDC national skilled trades advertising campaign – 2024-2025 creative testing and 2025-2026 evaluation – research report [Gatineau, Quebec] : Earnscliffe Strategy Group, July 16, 2026. ©2026 1 online resource (114 pages) : illustrations, photographs text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Campagne nationale de publicité pour les métiers spécialisés - test de concepts créatifs 2024-2025 et évaluation 2025-2026 : rapport final. "May 2026." "Contract number: CW2376024-G9292-25-7549." "Registration number: POR-048-24." "Earnscliffe Strategy Group (Earnscliffe) is pleased to present this report to Employment and Social Development Canada (ESDC) summarizing the results of qualitative and quantitative research conducted to test creative materials for the 2024-2025 National Skilled Trades Campaign and evaluate the 2025-2026 Campaign. The qualitative phase was conducted to pre-test creative materials while the quantitative phases were conducted pre- and post- campaign using the Advertising Campaign Evaluation Tool (ACET) issued by the Communications and Consultations Secretariat of the Privy Council Office (PCO) and additional campaign-specific questions developed in consultation with ESDC"--Executive summary, page 1. Skilled labor Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Youth Canada Attitudes. Young adults Canada Attitudes. Canada. Employment and Social Development Canada, issuing body. Campagne nationale de publicité pour les métiers spécialisés — test de concepts créatifs 2024-2025 et évaluation 2025-2026 : (CaOODSP)9.945804 2022-2023 national skilled trades advertising campaign - creative testing and evaluation : (CaOODSP)9.917264 PDF 2.70 MB https://publications.gc.ca/collections/collection_2026/edsc-esdc/Em4-28-1-2025-eng.pdf HTML Final report N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2026/048-24-e/048-24-report.html Final report HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2026/048-24-e/index.html Complete dataset