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040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aEm4-28/1-2025E-PDF
1102 |aEarnscliffe Strategy Group.|econsultant.
24510|aNational skilled trades advertising campaign - 2024-2025 creative testing and 2025-2026 evaluation : |bfinal report / |cprepared for Employment and Social Development Canada.
24617|aESDC national skilled trades advertising campaign – 2024-2025 creative testing and 2025-2026 evaluation – research report
264 1|a[Gatineau, Quebec] : |bEarnscliffe Strategy Group, |cJuly 16, 2026.
264 4|c©2026
300 |a1 online resource (114 pages) : |billustrations, photographs
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Campagne nationale de publicité pour les métiers spécialisés - test de concepts créatifs 2024-2025 et évaluation 2025-2026 : rapport final.
500 |a"May 2026."
500 |a"Contract number: CW2376024-G9292-25-7549."
500 |a"Registration number: POR-048-24."
520 |a"Earnscliffe Strategy Group (Earnscliffe) is pleased to present this report to Employment and Social Development Canada (ESDC) summarizing the results of qualitative and quantitative research conducted to test creative materials for the 2024-2025 National Skilled Trades Campaign and evaluate the 2025-2026 Campaign. The qualitative phase was conducted to pre-test creative materials while the quantitative phases were conducted pre- and post- campaign using the Advertising Campaign Evaluation Tool (ACET) issued by the Communications and Consultations Secretariat of the Privy Council Office (PCO) and additional campaign-specific questions developed in consultation with ESDC"--Executive summary, page 1.
650 0|aSkilled labor|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
650 0|aYouth|zCanada|xAttitudes.
650 0|aYoung adults|zCanada|xAttitudes.
7101 |aCanada. |bEmployment and Social Development Canada, |eissuing body.
77508|tCampagne nationale de publicité pour les métiers spécialisés — test de concepts créatifs 2024-2025 et évaluation 2025-2026 : |w(CaOODSP)9.945804
795 |t2022-2023 national skilled trades advertising campaign - creative testing and evaluation : |w(CaOODSP)9.917264
85640|qPDF|s2.70 MB|uhttps://publications.gc.ca/collections/collection_2026/edsc-esdc/Em4-28-1-2025-eng.pdf
8564 |qHTML|zFinal report|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2026/048-24-e/048-24-report.html|zFinal report
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2026/048-24-e/index.html|zComplete dataset