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      <marc:subfield code="a">Parks Canada advertising campaign evaluation (ACET) 2025-26 : </marc:subfield>
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      <marc:subfield code="c">prepared for Parks Canada.</marc:subfield>
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      <marc:subfield code="a">Gatineau, Québec : </marc:subfield>
      <marc:subfield code="b">Parks Canada = Parcs Canada, </marc:subfield>
      <marc:subfield code="c">May 2026.</marc:subfield>
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      <marc:subfield code="c">©2026</marc:subfield>
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      <marc:subfield code="a">Title from cover.</marc:subfield>
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      <marc:subfield code="a">"Supplier name: Advanis Inc."</marc:subfield>
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      <marc:subfield code="a">"Contract number: CW2375258."</marc:subfield>
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      <marc:subfield code="a">"Registration number: POR 041-24."</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2025-26 : rapport méthodologique.</marc:subfield>
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      <marc:subfield code="a">This record only includes the methods report in PDF; the complete data set with all the data files in CSV formats are available for free download at https://epe.lac-bac.gc.ca/</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">"Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations"--Executive summary, page 5.</marc:subfield>
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      <marc:subfield code="a">Text chiefly in English; includes some text in French.</marc:subfield>
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      <marc:subfield code="a">Parks Canada</marc:subfield>
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      <marc:subfield code="a">National parks and reserves</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Historic sites</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Government advertising</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Advertising campaigns</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Public opinion</marc:subfield>
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      <marc:subfield code="a">Parks Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Advanis (Firm), </marc:subfield>
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      <marc:subfield code="t">Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2025-26 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.962134</marc:subfield>
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      <marc:subfield code="t">Parks Canada advertising campaign evaluation (ACET) 2024 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.940153</marc:subfield>
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      <marc:subfield code="z">Methods report</marc:subfield>
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