Advertising public opinion research : education and skills adult campaign (phase 2: Advertising Campaign Evaluation Tool ACET) : final report / prepared for Employment and Social Development Canada ; supplier...: Em20-112/2019E-PDF
"The purpose of the quantitative research is to evaluate the advertising campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the ad campaign runs in the media. Post-campaign data metrics are measured against the baseline data. Results will provide ESDC with data that assists in developing/adjusting future media strategies. In addition, results from the post-testing provide for future campaigns, valuable trend information for the Department"--Research objectives, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.870811&sl=0
| Department/Agency | Canada. Employment and Social Development Canada. Corporate Research Associates. |
|---|---|
| Title | Advertising public opinion research : education and skills adult campaign (phase 2: Advertising Campaign Evaluation Tool ACET) : final report / prepared for Employment and Social Development Canada ; supplier name: Corporate Research Associates Inc. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Recherche sur l’opinion publique sur la publicité – campagne éducation et compétences chez les adultes (phase 2 : outil d'évaluation des campagnes publicitaires) : rapport final. "Delivery date: March 29, 2019." |
| Publishing information | [Gatineau, QC] : Employment and Social Development Canada = Emploi et Développement social Canada, 2019. ©2019 |
| Description | 1 online resource (10, 7, 8 pages) |
| ISBN | 9780660303314 |
| Catalogue number |
|
| Departmental catalogue number | POR-104-09-19E |
| Subject terms | Public opinion Employment programs |