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Behavioural insights project : increasing recruitment of women into the Canadian Armed Forces / Innovation Hub, Privy Council Office.: CP22-173/2017E-PDF

"In November 2015, the Canadian Armed Forces (CAF) approached the Privy Council Office’s Innovation Hub (the Hub) for consultation on how to increase the number of women in the CAF. The Chief of the Defence Staff has set a target to increase the percentage of women in the CAF from the current 15 % to at least 25.1 % by 2026. A research project was designed by the Hub to support this important goal using behavioural insights (BI), a multidisciplinary approach that applies knowledge and tools from the behavioural sciences, including behavioural economics, psychology, and social marketing, to encourage positive changes in behaviour"--Executive summary, p. 3.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.866872&sl=0

Publication information
Department/Agency
  • Canada. Privy Council Office.
TitleBehavioural insights project : increasing recruitment of women into the Canadian Armed Forces / Innovation Hub, Privy Council Office.
Variant title
  • Increasing recruitment of women into the Canadian Armed Forces
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Issued also in French under title: Projet d’introspection comportementale: recruter davantage de femmes dans les forces armées canadiennes.
  • Cover title.
  • Issued also in HTML format.
Publishing information
  • [Ottawa] : Government of Canada, [2017]
Description10 p. : col. photogr.
Catalogue number
  • CP22-173/2017E-PDF
Subject terms
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